Drink companies are responding to this trend by creating products with lower ABV. In the Philippines, the World’s Number 1 Best Selling Brandy, Emperador, was the first brand to adjust in this market when they launched Emperador Light in 2010.
The brand achieved an astounding 600% growth in its second-year release in the market and remained a go-to brand for the local community. Today, Emperador is releasing Emperador Double Light, made for brandy drinkers who are fast becoming mindful about pursuing healthier lifestyles.
Bottled at 23.5% ABV (alcohol by volume), described as having a rich, smooth and fruity character, the liquid uses imported brandies from Spain that have spent time in sherry casks.